PowerWoman proudly announces a new sponsorship agreement with the long-distance triathlete and the multiple Ironman winner Åsa Lundström. Together with PowerWoman, Åsa will work to raise awareness of health and the importance of training via events, interviews and insights into how a professional athlete like Åsa trains and thinks. Åsa will also compete for Team … Read More
Author: Åsa Lundström
Power Woman blir primär klädsponsor till Åsa Lundström
PowerWoman meddelar stolt att de går in som ny sponsor till långdistanstriathleten och den flerfaldiga Ironmanvinnaren Åsa Lundström. Åsa kommer tillsammans med PowerWoman arbeta för att lyfta hälsa och vikten av träning genom event, intervjuer och en inblick i hur en professionell idrottare som Åsa tränar och tänker. Samtidigt kommer hon tävla for Team … Read More
Pressmeddelande: Åsa inleder samarbete med Atteviks/Skoda
Pressmeddelande Atteviks/Skoda tecknar avtal med triathleten och läkaren Åsa Lundström. I mitten av februari har Atteviks skrivit ett samarbetsavtal med den professionella triathleten och läkaren Åsa Lundström, där de tillsammans ska jobba mot att stärka varandras varumärken och lyfta intresset omkring folkhälsa och en aktiv livsstil. I och med avtalet kommer Åsa att köra bil … Read More
Ironman Western Australia – race report
One last block of training and focus was left in 2016, before officially calling it off season. After 8th place at Ironman World Championships, the pressure of chasing points for 2017 years qualification was a bit relieved. I decided to go sign up for IM Western Australia, based in the wonderful little town of Busselton. Like … Read More
Ironman World Championship – in pictures
Three races in three weeks
After IM South Africa I have had a long period without races, which has given me time to focus on the training. This is with one exception of Bilbao Triathlon, a half ironman distance that takes place where two of my main sponsors – Orca and Orbea – have their headquarters. I was going there for some work with them, … Read More
The value of the everyday life
I’ve been wanting to write a post for a long time, but not really felt that there was something to write about. Okay, maybe it was motivated to write about the Ironman in South Africa, where I finished 4th in the Ironman African Championships, and made my most solid and controlled Ironman ever. Buuuut, after the race, I … Read More
Winter trainng: 2-weeks intervals
For a period of rest after 70.3 Bahrain in Dec, I boosted many other accounts except the training account. Spending time with family, hanging out with friends, eating and drinking and doing priorities that I in season cannot do. For example, to skip the voluntary run in favor for a walk with the family and a … Read More
70.3 Middle East Championship Bahrain – race report
Short Version: The swimming got canceled due to strong currents, so we started the race in T1. I felt solid during bike, and it was really fun racing. I came to T2 as No.2. The run was medioker, faded on the second half, and I finished in 3rd place. Long version: Pre-race: Preparations for the race were done at … Read More
Ironman World Championship – race report
Ironman Kona 2015 Splits: 1:05:18 – 5:04:37 – 3:16.05 : 9:30:43 Short version: After learning several lessons from last year’s race, I had a better strategy for this year’s. The goal was top 15, and I placed 11th, a result that I am happy with, but I know also that there is still a lot of … Read More
